Climate change needs to be limited to a minimum. That means we have to commit to the maximum. We have to offset the ubridled use of depleting resources and the emissions of harmful substances related to the creation of comfort and wealth over the last century. Especially considering those who are trying to catch up or still equally entitled to that comfort. All business models need to be turned completely circular and therefore sustainable for future generations. The need is clear, the technology is readily available. What are we waiting for?